And you can’t do that without harnessing the incomparable potential of aha moments. Product-led growth need not be the sole pillar of your acquisition and growth strategy but it needs to be an important element of it. So, leverage all the data you have access to and get to the bottom of what makes your target audience tick. The aha moment of your product, according to you, might not be the same according to your users. And crafting such an experience needs tremendous insight into user behavior. That’s the only way you can retain users. Today, your product might not be unique but the experience it needs to offer to stand out has to be singular.
Without experiencing the aha moment, the probability of users coming back is slim and in most cases, none.įor this reason, you need to be crystal clear about your aha moments and craft the entire user onboarding experience around leading the user to an aha moment in the quickest way possible.įormulating your acquisition and retention strategy around your product’s core aha moments will not only net you more users but also help you retain them for longer. Pinpoint Your Aha Moments And Test ThemĪn aha moment is when a user understands the value of your product and goes, “Ah, this is what I was looking for.”.Identify the aha moments and build your product onboarding journey around them.
Try to discover what exactly makes your users continue using your product. Otherwise, you risk seeing customers that never return. You should actively build your product experiences around leading your users towards your top aha moments in the smoothest way possible. With multiple competitors offering to solve the same problem, your product needs to guide your users towards a series of aha moments within the first few minutes of their discovery–and then encourage them to sign-up. The first aha moment a user should feel is when they come across your product, be it through an advertisement or a video. It’s a myth that an aha moment only occurs when a user onboards to your product.